The Complete Guide to SEO: A Step-by-Step Guide to Improving Your Website's Search Engine Rankings

Search Engine Optimization (SEO) is the practice of improving a website's visibility and ranking in search engine results pages (SERPs). It involves optimizing various aspects of a website to make it more attractive to search engines and increase its chances of appearing higher in organic (non-paid) search results.

Search engines, like Google, use complex algorithms to determine the relevance and quality of websites when a user performs a search. SEO aims to understand these algorithms and implement strategies to align with their requirements, thereby enhancing the website's visibility.

The primary goal of SEO is to drive organic, targeted traffic to a website. When a website ranks higher in search results, it tends to receive more clicks and visitors, leading to increased brand exposure, potential customers, and business opportunities.